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Spotify HiFi was announced two years ago — and it still hasn’t launched
February 22, 2023
At this point, it’s fair to assume that something went wrong with Spotify HiFi. Two years ago today, during the company’s Stream On event, Spotify announced a new streaming tier that would let customers enjoy lossless, CD-quality audio from the leading subscription music service.
Spotify felt the news was worthy of some star power and filmed a promotional video for HiFi with Billie Eilish and Finneas. It remains on the company’s YouTube page, and you can still read the blog post saying upgraded sound would arrive “later this year” — meaning by the end of 2021.
And then it just… didn’t happen. Two years on, Spotify HiFi still hasn’t been released. The prolonged wait and lack of updates have become meme-worthy at this point. It’s a…