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The Big Door Prize does one thing extremely well in its first trailer

A group of bwildered people in black rain ponchos standing inside a dark store lit only by a dim blue light from one wall.
Chris O’Dowd as Dusty and Gabrielle Dennis as Cass in The Big Door Prize. | Apple

There are probably more people who know better than to trust strange pieces of biometric-capturing technology in the world of Apple TV Plus’ upcoming comedy The Big Door Prize from David West Read. But in the series’ first trailer, almost no one can be bothered to think about whether they should be messing around with the eponymous machine because they’re all far too busy having the time of their lives thanks to what it does for them.

Based on M.O. Walsh’s novel by the same name, The Big Door Prize tells the story of a sleepy little town that’s turned upside down when a mysterious machine that can show people the untapped potential for greatness they have within them appears one day. When the “Morpho” first appears, neither Dusty (Chris…

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